WHERE TO LOCATE MY BUSINESS
From the information I have gathered while looking for information
on my market and my customer, I have also come across data about
the location of my future business.
I will organize this information, in such a way that, when the time
comes, I will find it easier to choose the best of locations for my
Here are the points I will consider in locating my business:
List the various places available to start my business: mark
them on my map, this will show these locations in relation to
the locations of my competitors.
List the various qualities of each location:
- Dimension of each location
- Cost of each location in
comparable figures, per square foot,
- Is there any parking near by? Free or metered?
- How is
the traffic, pedestrian or by vehicle? Light, medium or heavy?
- How accessible is
each location? In a shopping mall, on the
corner of a
street, on a one-way street? Can trucks unload
easily in the back? in the front?
- How easy is it for
customers to get to my business? Compare
- What side of the street are
these sites located on? Choose the
sunny side of
the street when possible.
- Before I move in, do I need to undertake major
these sites? Compare.
3. I then must
compare the better sites against my competitors'
locations before choosing.
On the next page is a sample worksheet that I will use for each
location and then I will use this
information to evaluate each
location in relation to my competitors' sites.