I AM SUCCEEDING - MY NEW CHALLENGES
I have now met and mastered
most of the situations caused by
starting my new business, I
earn more money than ever before and
feel on top
of my world.
As a result, I am faced with two new challenges:
affluence. These two challenges are
most serious, because they are so subtle
undetectable. Their undetectable nature comes from the way these challenges
slowly creep up on me, disguised as other
It disguises itself with
self-satisfaction, a feeling of being unbeatable, thinking I know all the
answers. After all, I have
beaten the odds.
To bring me back to earth, I
should remind myself of how I started this
business. Who can tell how many "Me's"
are, at this very
moment, doing what I did then and evaluating Me as their future
competitor? Can I afford not to look over my shoulder? Do I
everything so well that I am invulnerable?
I am making a sizeable
profit and indications are that this will
continue in the foreseeable
future. I am respected and sought by my peers in business; they want me to
join sports and social clubs, to
head charity drives, to give
for this or that worthy cause. I can
credit easily from my banker. There are also the increased
demands of my family and
finally my feeling that I am entitled to the good
Have I reached all my personal goals, set down years ago,
are there some I have not reached yet? only I can answer this.
If not, how soon can I
reach them and were they realistic to
start with? Should I
now change them or be patient until I
reach them? Can I
really afford the good life as I now see it
or should I proceed
one step at a time, as I have done up to
now? If I indulge
myself, what happens to my business? Can I
afford looking, both,
after myself and the needs of the
The needs of my family
Given what I know of my
success, are my family's expectations
in line with what I
can truly afford? Have I bragged too much,
in front of my wife
and children? Do we, as a family, really
need a second car and
does it have to be a Mercedes? Can we,
as a family, afford a
second house or could we rent one first,
to see if we
really like it? How old are my children and when can we expect them to leave
the house and strike out on their
own? Do my children each need a car
to attend university? Does my wife really need this second or third fur
coat? Have I lost
their cooperation? Has it been replaced by greed?
Here I run into peer pressure of a special kind, because it is
usually coated with flattery, a very
insidious way to manipulate me in
such a way that I do something they want me to do but which I may not
want to do. Do I really like tennis,
golf, sailing? Do I absolutely have to join a sports club?
How many social clubs can I join and effectively
represent my business? What social clubs
have members that can be useful to me in business? In choosing a club to
join, do I seek prestige or business contacts?
Charities: which ones
transfer more benefits to the cause they
represent? How much of my dollar is lost on administration? Do
I have a business and personal budget for
charities? Do I stick to my figure?
Am I able to say no? I must remember that it is easier for people who
flatter my ego to tell me how and how much of my money to spend, they
tend to over- evaluate my spending powers, as it makes them look good, at my
When faced with problems of
affluence, I must always remember
my duties to my business. Can
I evaluate the results of my
sales going down by 10%, 20%
or more? Do I have enough
reserves in money or credit
to face a downturn, however
temporary? Can I face
several years of adversity?
If this happens, will my
newfound friends come to my rescue or
will I be an "also ran" to them? How will my banker react,
will he help or pull the plug on me?
From the foregoing, I can anticipate another set of
challenges as I succeed.
These questions are true ones I will eventually have to face and I
should prepare for them now.
my family and myself are the three priorities I must never forget. To avoid
later problems, I must always have them in
tailor all my decisions to minimize future friction, in
one or more
of these areas, as they are my most precious assets in
this life. An
ounce of prevention is worth a pound of cure.