Too often ignored, the K.I.S.S. Principle (Keep It Small and Simple) is seldom used in business literature. The reason for this is that Big Business is generally the source of most studies leading to learned business papers, studies and books. Due to the specialized nature of these studies, they tend to be morcelled and hard to understand, by most of us. They concern themselves with the author's area of specialization and, usually, tend to ignore the KISS Principle.  

Consequently business is obscured in such a way, that aspiring businessmen will see only complications and difficulties, to the point of discouragement, instead of seeing opportunities.    This book is to bring business back to its basic components and this is why it is about Microbusiness.

Microbusiness is a very small business, with less than five (5) employees, including the owner, and with first year sales of less than $500,000.

Microbusiness has been going on since the beginning of time, when two of our distant ancestors decided to trade something they had for something they did not have, but wanted. All the ingredients of modern business were there:

-    a product (the result of effort)

-    sellers (to bring the product to market)

-    customers (people who wanted the product and were willing to pay or trade for it)

-    finance (negotiation to determine fair value)

-    trade (a completed transaction)

-    a location (the market)

That trading was the first microbusiness and, also, the first application of the KISS Principle.

Modern microbusiness is not much different than the preceding example, but, it has the advantage of Planning, derived from the Military Arts.

Through Planning, this will guide the aspiring entrepreneur to lay down the foundations of his dream business and lead his efforts to the successful start of a sound business venture.

Planning is the logical, step by step and intelligent application of knowledge to attain a goal.

This book is a "how to" method of planning a microbusiness,a sequential approach to making a dream come true, the dream of starting a microbusiness.

In the following chapters, the author, will disappear, to be replaced by "I, me, my, myself..." of the aspiring entrepreneur. Planning and starting a microbusiness is such a personal experience, that the only way to do it justice, is to use "I". In the following chapters, "I", the entrepreneur, will look at "myself", as an entrepreneur and as a person, then, at the Market, at organization, at business structures, at finances and at the choices "I" have in starting "my" business.